Have you ever come across anyone who feels that there is no point in making an effort to look good? Or that grooming and make-up is only for young people. Don’t let these opinions sway you. Shun these stereotypes. If red lipstick makes you feel good, go for it! Beauty and wellness are not age-specific. It’s about feeling good and comfortable in your skin. And as you age, there’s nothing more important than some well-intentioned self-care.
With age everything changes in your body. If you have had curly hair all your life it is possible that it may have become straight as you got older. Similarly, if your skin used to be oily, it could become dry as you age. And as these changes invade your body, self care becomes crucial.
“We often tend to neglect our mental health and emotional wellbeing. But I am of the firm opinion that indulging in small activities such as skincare is a great way to pamper yourself and feel good,” says Pritesh Asher, Co-Founder and Chief Executive Officer of Juicy Chemistry. A certified organic company, Juicy Chemistry has a wide range of skincare products to choose from.
While the amount of make-up one uses varies from person to person, what is completely non-negotiable is how you care for your skin. “As we age, our skin tends to become dry and dull, therefore our hydrating and nourishing products would work well,” says Megha Asher, Co-founder and Chief Operating Officer, Juicy Chemistry. A home-grown brand, the company promises to provide a healthy skincare regime for every age group. The products are prepared using 100 per cent natural ingredients and they have no preservatives or synthetic oils.
The notion that only the young should look pretty is redundant. People’s perception around grooming and beauty products have been revolutionised. And why not! In modern times, when physical and mental health is the key to leading a happy life, beauty becomes an integral part of both aspects. “A lot of things have changed and life is no longer what it used to be 50 years ago. The main aim of make-up is to enhance your natural beauty instead of hiding it. Whereas skincare is about taking 10-20 minutes of your day to just pamper yourself and take care of your skin. Beauty is not about being young or desirable. It is about accepting yourself and pampering yourself,” says Megha.
Besides eating right and staying fit, going to a salon for regular grooming is a great way to feel happy. If there’s anything this pandemic has taught people, it is the need for self-care. “It has made us all sit back and introspect. For a lot of people, the pandemic meant giving makeup a break and instead a new skincare and haircare regime at home,” says Pritesh. And there is no age bar to using these products.
For people who are above 60, dryness becomes a major issue, especially in winter, when the air outside is dry. Dryness can lead to skin irritations. Exfoliating your skin regularly is important. Megha suggests face oils as they are a great option to tackle dryness. “They’re moisturising as well as nourishing. Oils such as Argan oil and Rosehip oil are great options. One can opt for antioxidant-rich Kakadu Plum and Pomegranate facial oil for the night and Saffron and Red Raspberry facial oil for the day,” she adds. On dull mornings, perk yourself up with cleansers. “Go for Saffron, Marula or Ylang Ylang facial cleanser which is a gentle cleanser. One can also start using eye creams and roll-ons,” she adds. You can visit the company website or popular marketplaces like Amazon or Nykaa to order these products.
It’s not so much about concealing the flaws, but accentuating the good. Never forget to use a sunscreen when stepping out. use products labeled anti-ageing wisely, try a new hair style, highlight your features with makeup and most importantly never forget to wear your smile. No beauty product can replace it.