| COVER STORY | Life in an Online Community

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Seniors are increasingly bonding over online communities and groups that offer comfort, solace, friendship and advice…..read more →

| TAKE FIVE | Towards Positive Beginnings

Life coach Peyush Bhatia talking about motivation, resolutions and goals for 2021

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Lessons in Running and Living

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| NEWSBRIEFS |

Pune Cops Reach out to Senior Citizens

The Bharosa Cell, a division of the Pune police, gets a call from a senior citizen seeking assistance to go to a Bank ATM. A constable answers the 1090 helpline at the senior citizen cell in the Pune Commissioner’s office, and dispatches a beat marshal from the nearest police station. The senior is soon accompanied from his doorstep to the ATM.

“We get 8 to 9 calls everyday from senior citizens and around 250 calls in a month. Our constables are trained to be polite and make them comfortable over the phone,” said PI Uttam Chakre, Head – Senior Citizen Cell. The cell has met over 160 senior citizens since December 2020 as part of their daily visits programme.

“Senior citizens were our priority even before the COVID-19 pandemic. We want to reassure them that the police are their friends and that they should use the helpline 1090 without any hesitation,” said PI Swati Khade, Bharosa Cell, who also helps assign constables for visits to senior citizens’ residences across the city. According to the police, out of the 5 lakh senior citizen population in the city, only 19,000 are registered with the cell.

(Source: Hindustan Times)

Chinese Elderly Influencers are Shining Bright

75-year old Sang Xiuzhu applies make-up – such as mascara and lipstick – every day before venturing out. But this is a routine she found only recently. “I didn’t wear make-up when I was young. I didn’t have the financial resources for that,” said Sang, who has lived in Beijing for almost five decades. Sang also had to give up her dream of being a performer to become an engineer in the 1960s. “At that time, [my family] wanted me to do something that would help improve the economic base and not the superstructure. So anything related to art was a definite ‘no’,” she said.

But the retiree has now found an outlet for her artistic leanings. It is a Douyin channel she joined last year called ‘Fashion Grandma’, which features Chinese grandmas that dress gracefully in traditional Chinese outfits such as cheongsams. Douyin is the Chinese version of ByteDance’s global short video hit TikTok, and Fashion Grandma has more than 2.9 million followers, in a society where respect for elders is considered a high virtue. Tech entrepreneurs see the country’s elderly population as a potential gold mine. From 2015 to 2019, the size of China’s silver economy increased from 2.4 trillion yuan to 4.3 trillion yuan (US$658 billion), with a compound annual growth rate of 15.2 percent, according to a recent report from research firm Leadbao.

(Source: www.scmp.com)

| SOCIAL MEDIA |

BLOGS OF THE MONTH

Benefits of Retirement Communities

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