Adarsh Narahari

MD – Primus Lifespaces Pvt Ltd

Mr. Adarsh Narahari is the Managing Director of Primus Lifespaces Pvt Ltd and the pioneer in conceptualising and creating luxury communities for seniors in India. A brain child of Adarsh, Primus represents his entrepreneurial spirit and passion.

At a young age, his quest for a ‘unique’ concept led to Adarsh identifying a growing market of senior citizens who were independent, affluent and demanded the best living options. To create a relevant model, Adarsh travelled extensively to study the best practices from the most successful retirement communities globally.

His first project, Primus Eden is a unique combination of global best practices, offering an enriching living experience for seniors, focussing on operation, service and care and not just on real estate. The project was conferred with the ‘Senior Living Project of the Year’ at the prestigious BAM Awards and Realty Plus Awards for the years 2017 and 2018. Primus Senior Living also won the “Most Outstanding Senior Living Developer in Asia” award at the 2017 Global Awards in London and was the finalist in the 5th Asia Pacific Eldercare Awards 2017 in Singapore. Adarsh was also the pioneer in introducing the ‘leasing model’ as well as developing India’s first “age in place” retirement community, an internationally accepted norm in the senior living sector.

Adarsh’s experience encompasses a wide range of skills, having held and managed varied portfolios in the field of real estate development and land banking. He has been instrumental in planning key projects while supervising all aspects right from the conceptualizing, planning and development stages, through the marketing and sales phase, leading up to the post-sales support for the project.

Under his able stewardship, Primus has set the standard for excellence in senior living. Adarsh aims to take the concept of senior living across India, promoting healthy lifestyles and offering the best of holistic care and convenience for seniors. Primus has already finalised plans to develop 1500 units of senior homes across 3 south Indian metros. Adarsh’s efforts in this sector led him to win the “Young Entrepreneur of the year” award in 2018.

Adarsh holds a Master’s degree in Construction Management from the University of Leeds in UK. His robust engineering base comes from having graduated in Industrial Engineering and Management from RV College of Engineering in Bangalore. He also serves as the current Secretary for CREDAI Bengaluru and on the board of Entrepreneurs Organization, Bengaluru and ASLI (Association of Senior Living India)